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Eugene Laverty and Alex Lowes unveiled their 2014 World Superbike Championship Suzuki machinery in front of a packed crowd of team partners, press and fans at Crescent’s headquarters in Verwood, Dorset in the UK last night.

Ex-Crescent Suzuki rider-turned TV presenter James Haydon oversaw proceedings, as Team Manager Paul Denning introduced the audience to his star line-up for 2014. Laverty and Lowes revealed their targets for the season ahead before uncovering the Yoshimura-powered GSX-Rs they will use to begin their challenge against some of the world’s best racers in a fortnight’s time. Shining in its blue, white and red design, the Suzuki GSX-R1000 was well received by all present and revealed the Voltcom Group logo, the team’s new title sponsor for the 2014 season.

The evening event provided the opportunity for the Voltcom Crescent Suzuki squad to introduce the team’s new sponsors and allowed the audience to gain an insight into the two racers spearheading this year’s challenge. A question-and-answer session led by Haydon preceded a meet-and-greet autograph and photo opportunity for the attending fans, while the Crescent Motorcycle staff were on hand with numerous retail offers across the Suzuki range of machines and merchandise.
Voltcom Crescent Suzuki will now prepare to travel to Australia ahead of the opening round of the eni FIM Superbike World Championship at Phillip Island on February 23rd and the official pre-season test commencing on February 17th.

Eugene Laverty: "The atmosphere at the 2014 team launch was fantastic! Our entire Voltcom Crescent Suzuki team really want to win and the fans have been incredibly supportive. I enjoyed seeing our bike in the new livery for the first time. My mind is on Round One now as we're geared-up and ready to go racing."

Alex Lowes: “It has been a really successful evening for the whole Voltcom Crescent Suzuki squad. The support from the fans has been brilliant and, in its new colours, the Yoshimura-powered GSX-R is going to be one of the nicest looking bikes on the 2014 World Championship grid. I can’t wait to get to Phillip Island now, get out on track and in the thick of the action.”

Paul Denning – Team Manager: “I would like to thank everybody for attending what turned out to be a great event – sponsors, press, customers and race enthusiasts. The livery looks really stunning and hopefully the GSX-R will be as fast as it looks this season! There is such a positive vibe within the team for 2014, everyone is working towards the same targets and support like we received last night is an additional motivation.

“Thanks to James Haydon for making such an enthusiastic presentation, to our sponsors and the media who attended; and particular thanks to new team partners Jacek Grandys of GRANDys duo, and Michela Acerbis of Acerbis Italy, who travelled from Poland and Italy respectively just for the event – we really appreciate the effort!”